Fractional CMO — B2C
LearnTastic · Fractional / Part-Time Engagement
Location: Remote (Should be based out of USA)
About the Role
LearnTastic is hiring a Fractional CMO to own the B2C marketing function end-to-end — go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion.
Key Responsibilities
Own end-to-end B2C go-to-market strategy, including channel mix, pricing/packaging input, and growth roadmap
Build and lead the transition from paid-dependent acquisition to a sustainable organic engine (SEO, content, community, lifecycle/retention)
Own B2C brand identity, positioning, and messaging across web, email, and campaigns
Manage all B2C marketing channels: paid media, SEO/organic, email/lifecycle, social, content, and partnerships
Own core B2C metrics — CAC, LTV, conversion, retention — and report against them
Direct and manage external agencies/vendors currently in flight
Partner with product and sales leadership to keep B2C and B2B efforts aligned but distinct
Requirements
EdTech experience required — direct experience in online education, certification/compliance training, or an adjacent regulated-learning vertical (non-negotiable)
Proven track record leading a B2C subscription or SaaS marketing function through a comparable growth stage (ideally through or past an ARR plateau similar to LearnTastic's)
Demonstrated success shifting a business from paid-led to organic-led acquisition
Strong brand/positioning background, with hands-on (not just delegated) execution ability
Prior fractional or interim CMO experience strongly preferred
Comfortable working lean — this is a hands-on operator role, not a pure strategist seat
Nice to Have
PLG (product-led growth) experience
AI-native marketing tooling fluency (SEO/AEO/GEO tools, CRM/lead-enrichment automation)
Experience managing multiple external agencies simultaneously
Engagement
Fractional, part-time/flexible hours. Scope and cadence to be defined during the proposal stage.
...proactively follow up on overdue accounts, and collaborate with customers to address payment concerns. This includes sending account statements, partnering with Customer Success Managers to resolve issues, and keeping detailed, up-to-date records of collections activities...
...Work Model: This is a fully onsite role, with work performed at your designated Regal Rexnord office. Electronics Technician III conducts product, component, performance, application, and reliability testing in an electronics laboratory environment to validate that...
...The St Clair Shores Public Library is now accepting applications for a part-time Museum Curator.Interested individuals must be able to workWednesday 1:00 PM - 4:00 PMSaturday 1:00PM - 4:00 PMThis is a non-benefited position.A Bachelor's Degree in History, Museum...
ProMed Staffing is seeking a Full-Time Travel LPN for a 13-week assignment at nursing home facilities across multiple Georgia locations. Active LPN license and reliable transportation required; travel experience is a plus.Position offers tax-free stipends, relocation reimbursement...
...guest hallways, elevators, carpet edges, stairwells, and thoroughly clean elevators. Shampoo carpets and mop floors when needed.Clean... ...glasses from the guest rooms and take to the dishwasher in the kitchen or housekeeping area for cleaning. Restock clean glasses as needed...