Job Description

Marketing Specialist

Immediate need for a talented Marketing Specialist. This is a 06 months contract opportunity with long-term potential and is located in San Diego/ Mountain View (Hybrid).

Job ID: 26-25515

Pay Range: $50/hr - $56/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).

Key Responsibilities

• Architect and execute marketing strategies that combine national brand messaging with DMA-level and hyper-local targeting.
• Manage day-to-day allocation of digital media budgets in partnership with Finance and leadership, optimizing spend against ROI and performance objectives.
• Develop scalable local-market testing strategies, partnering with Data Science and Analytics teams to define KPIs, testing frameworks, and measurement approaches.
• Identify and recommend marketing technologies and tools that enable personalization, local targeting, optimization, and performance measurement.
• Drive continuous innovation across digital media strategy, creative approaches, measurement, and local-market execution.
• Serve as the primary media strategy partner for internal go-to-market teams, influencing target-market selection, KPIs, media strategy, and measurement frameworks.
• Champion program strategy and vision across cross-functional organizations, aligning senior leadership, Product Marketing, Data Science, Analytics, Finance, Creative, and Technology teams without direct authority.
• Build and manage strong relationships with media agencies, advertising platforms, and external media partners.
• Stay current on digital media and platform best practices, particularly around web, phone, and in-person conversion tracking.
• Deliver clear, data-driven updates and recommendations to senior leadership, representing program strategy, performance, risks, and opportunities in high-visibility settings.
• Develop and execute paid media strategies designed to drive customer acquisition, revenue growth, and local-market performance.
• Translate national marketing strategies into market-specific and hyper-local media plans.
• Analyze performance across markets and channels to identify optimization opportunities and improve ROI.
• Partner with Analytics and Data Science teams to evaluate campaign performance and establish scalable measurement frameworks.
• Use customer, market, and performance data to identify opportunities for market expansion and program growth.
• Support both operational and strategic planning cycles, balancing near-term customer growth and revenue objectives with longer-term testing, innovation, and AI integration.
• Drive expansion of local-market marketing programs and develop scalable strategies that can be replicated across markets.
• Bring an AI-first mindset to creative development, media planning, personalization, optimization, and measurement.
• Contribute to the modernization of digital media planning, measurement frameworks, and marketing technology capabilities.

Key Requirements and Technology Experience

• 7 years of experience in paid media, with a strong focus on digital marketing and demonstrated success leading local, DMA-level, or market-specific strategies.
• Proven track record of driving measurable revenue and business growth through paid digital media.
• Deep expertise in digital marketing, media strategy, performance marketing, audience targeting, and marketing technology.
• Experience launching and scaling a new product, program, or marketing initiative within an enterprise-level brand.
• Experience with local, regional, DMA-level, retail, or location-based marketing strongly preferred.
• Strong analytical and storytelling skills, with the ability to translate complex data into compelling narratives and recommendations for both analytical and executive audiences.
• Strong strategic thinker with the ability to establish ambitious goals, evaluate performance, and quickly pivot strategies based on market conditions and results.
• Excellent cross-functional collaboration and stakeholder management skills, with demonstrated ability to lead through influence without direct authority.
• Strong executive presence and communication skills.

Our client is a leading IT Industry, and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.

Pyramid Consulting, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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